About Poppy Lane
Poppy Lane was built on a simple belief: fashion should feel good, look great, and fit naturally into everyday life.
We know that shopping online can sometimes feel overwhelming — endless choices, inconsistent quality, and styles that do not always feel wearable in real life. We wanted to create something different: a store focused on timeless, stylish, and comfortable fashion designed for everyday confidence.
From that idea, Poppy Lane was created.
We specialise in women's fashion and carefully curate collections designed around pieces that are easy to wear, stylish, and versatile. Whether you are refreshing your wardrobe for a new season or searching for a piece that brings everything together, we want shopping to feel simple and enjoyable.
At Belgravia Grace, we believe fashion should not only look good but also feel right — comfortable enough for everyday life while remaining stylish and effortless.
Who We Are
Poppy Lane is operated by Shenzhen Yikuailai Technology Co., Ltd., a registered company in China.
We are a dedicated e-commerce business focused on bringing customers a carefully selected fashion collection and a straightforward shopping experience. Our headquarters are located in China, and while our team manages operations and product selection, our fulfillment partners handle warehousing and shipping operations.
As an online business, we do not operate physical retail stores. Orders are processed through our fulfillment network and delivered directly to our customers. To ensure the highest quality of service and prompt documentation of your inquiries, we provide dedicated customer support with assistance in English.
Transparency & Company Information
We believe in being transparent about who we are and how we operate.
Company Name: Shenzhen Yikuailai Technology Co., Ltd.
Trade Name: Poppy Lane
Representative: Li Hailin
Phone: +86 18707528181
Company Registration Number: 91440300MAK5G3QGX8
Registered Company Address: Room 2306, Hongying Building, No. 1046 Nigang West Road, Nigang Community, Qingshuihe Sub-district, Luohu District, Shenzhen, Guangdong Province, China
Warehouse & Returns Centre: Room B104, Kaicheng High-Tech Park, No. 11 Jiali Road, Dalang Street, Longhua District, Shenzhen, Guangdong Province, 518109, China
Customer Support:
Email: support@poppylane.uk
Customer Service Hours:Monday – Friday 09:00–17:00 (GMT)
We aim to respond within 1 business day.
Our Mission
Our mission is simple: to help customers discover fashion that feels comfortable, fits well, and suits their personal style.
We want online fashion shopping to feel easy, clear, and inspiring — not confusing.
Our Vision
Our vision is to become a trusted online fashion destination built around style, comfort, and confidence.
We believe fashion is not about having more. It is about finding pieces you genuinely enjoy wearing.
Why Poppy Lane
At Poppy Lane, we aim to provide more than products alone.
We want customers to shop with confidence through:
- Carefully selected collections
- Straightforward service
- Transparent communication
- A reliable shopping experience
Whether you are looking for an everyday essential, a seasonal update, or a special piece for your wardrobe, we want you to find something that feels right for you.
Welcome to Poppy Lane.